SEO is an acronym for Search Engine Optimization. According to Wikipedia, SEO is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results- often referred to as “natural”, “organic”, or “earned” results. In simple terms, this is the process where you optimize your website content or any online content so that search engines like Google, Bing or Yahoo shows your online content as top results.
There are so many articles written on the internet every day. If you are writing an article about Mercedes C200 and you want it to be among the top results in the internet SEO will work some magic for it to be among the top. When you search about Mercedes C200 you will find many pages on that type of car. When your article is not on page 1 of the search most probably your articles will probably not found. This is because not so many searchers are likely to go on page 2 of the searchers. There`s a joke going around that says whenever you want to hide your secret online you should place it on the second page of the searchers because not so many users will go on that page.
There are so many things to consider when you are publishing an article. This includes your SEO Plan. Ensure you include the page title, metadata, internal links, external links, body, images among others. You should also consider a list of Keywords. You need to come up with keywords list that a user might search. You need to put yourself on the searcher side to come up with the keywords. You also need to have high-quality and relevant content on your website.